H&M to Debut David Beckham Bodywear Ads During the Super Bowl

David Beckham. Photo: Ray Tamarra/2011 Ray Tamarra

H&M announced this morning that they'll debut a 30-second ad for their forthcoming David Beckham Bodywear line during the second quarter of the Super Bowl. So, not only do you now have a reason to actually watch the game, you'll even be keeping track of which quarter it is! In other news, the line drops on February 2.