New Spring Ads: Claude Simonon for Pepe Jeans, Jil Sander Navy, and More

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Jil Sander Navy’s new ads star American equestrian turned model Sojourner Morrell, who poses on nice, freshly vacuumed carpet in her flatform boots. Shot by Daniel Jackson, Morrell replaces Arizona Muse (who picked up ad spots for Fendi and Isabel Marant this season) as the brand’s face. Meanwhile, Pepe Jeans released their exclusively British spring campaign, lensed by Alasdair McLellan. The ads star Claude Simonon — son of legendary The Clash bassist, Paul Simonon – alongside British socialite Edie Campbell, swanning around London's Soho district. 

See these images, and Armani Exchange's spring ads, in our comprehensive spring 2012 campaign slideshow.