New Spring Ads: Anne Hathaway for Tod’s, Natasha Poly for Proenza and Jil Sander

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Photo: Courtesy of Tods

For the second consecutive season, newly engaged actress Anne Hathaway fronts Tod’s spring 2012 ad campaign. Shot by Mert Alas and Marcus Piggott, Hathaway appears in a much cleaner, minimalist image compared to her vampy fall 2011 ads. Meanwhile, Russian model Natasha Poly continues to land campaign after campaign (she’s been in the biz for nearly a decade now), with spring ad spots for Prada, Dsquared2, and now, Proenza Schouler and Jil Sander. Poly shares the Sander campaign with the label’s current face, Daria Strokous.

See all of Natasha’s ads, and shots from Jimmy Choo and Topshop’s spring ads, in our ever growing spring 2012 campaign slideshow.