If you were looking forward to seeing rumored couple Freja Beha and Arizona Muse in Chloé's spring ads, don't hold your breath. Turns out the gossip about the duo starring in the campaign was false (rats!), as designer Clare Waight Keller tapped the spring 2012 show's opener, Kate King, to front for the label alongside Karmen Pedaru, shot by Glen Luchford. Meanwhile, Baptiste Giabiconi's new ads for Dior Homme (his third consecutive season fronting for the brand) were released, as were Anna Selezneva's spots for both Ralph Lauren and Juicy Couture. Finally, Lanvin's dreamy campaign also dropped, with rising star Aymeline Valade starring in the images.

See all those ads, and the entire set from Balenciaga and Etro, in our comprehensive spring 2012 campaign slideshow.