New Spring Ads: Karl by Karl Lagerfeld, Marni for H&M, and More

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Sui He, Saskia de Brauw, and Arizona Muse. Photo: Courtesy of Karl by Karl Lagerfeld

Two of the most anticipated mass-market fashion lines for spring 2012 released their print ads this week. Karl Lagerfeld tapped some of his favorite models, including Anja Rubik, Sui He, Saskia de Brauw, and Arizona Muse, for his debut Net-a-Porter Karl by Karl Lagerfeld campaign. Meanwhile, Marni for H&M also released their ads, starring British actress and sometime model Imogen Poots. Finally, props to Vivienne Westwood for consistently booking a diverse cast of models: This season stars South Korean model So Young Kang alongside Australian model Dempsey Stewart and British socialite Eliza Cummings. Westwood previously booked Kenyan model Ajuma Nasanyana for her fall 2011 ads.

See those images, and Gisele’s new Versace Jeans campaign, in our comprehensive spring 2012 campaign slideshow.