While you were busy partying/sleeping, lots of new spring 2012 campaign ads debuted over the extended weekend. And from the looks of things thus far, many top brands are opting for a clean, minimal look this season. Karl Lagerfeld tapped model of the moment Arizona Muse for Fendi’s cinematic, black-and-white prints; meanwhile, Giorgio Armani went super clean for both his namesake and Emporio Armani diffusion line. In a surprising casting twist, edgy Dutch model Milou Van Groesen models in the former, while a trio of ladies — Kendra Spears, Tao Okamoto, and Wang Xiao — were shot by Alasdair McLellan for the latter images.
See all those images, as well as new ads for Gucci, Isabel Marant, and Mulberry, in our ever growing slideshow of the spring 2012 campaigns.