Jewelry designer Alexis Bittar always puts older women in his ads — Dynasty's Joan Collins, Lauren Hutton, and Absolutely Fabulous's Joanna Lumley and Jennifer Saunders, for example — instead of skinny young models. “Every ad features models age 16 to 22 with a blank stare, when the real consumer in luxury fashion stores is more like 35 to 65,” he tells the Times. “I hate when a woman says she’s 45 as if it’s a bad thing.”