Dior Made Its Own Online Magazine

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Photo: null/Dior Mag/Dior Mag

DiorMag.com, a new online magazine from the folks at Christian Dior, went live today as part of a push to step up the brand's web presence. It's an effort they're taking quite seriously: They hired an editor-in-chief,  recruited Susie Bubble to run its Twitter feed, and say it'll develop into a "daily magazine." (Some web folks might just call that a "blog." Or, in Dior's case, "advertising.") Earlier: Fashion Brands Would Rather Make Their Own Magazines Than Buy Ads