Word association with MADE Fashion Week folks rolls on, and this time we’re chatting with Brazilian designer Alexandre Herchcovitch.  For his fall 2012 collection, Herchcovitch explored the concept of excess through innovative applique techniques and pairings of luxe fabrics like suede and shearling. Metallics played a central role, too, showing up in gold leather coats and tipped, unlaced loafers.

But it's not all gilded finery for Herchcovitch. Read on to learn what comes to mind when he hears the word side-boob.

Kilts: Vivienne Westwood.

Tattoos: Special moments.

Studded: Don’t use them for first collections.

Side-boob: Not okay.

Options: Happiness.