Free Association With: Peter Som

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NEW YORK, NY - FEBRUARY 10:  Designer Peter Som walks the runway at the Peter Som Fall 2012 fashion show during Mercedes-Benz Fashion Week at Milk Studios on February 10, 2012 in New York City.  (Photo by Peter Michael Dills/Getty Images)
Photo: Peter Michael Dills/2012 Getty Images

Fresh off his show this morning at Milk Studios, we tapped designer Peter Som for our latest edition of word associations with fashion folk. His autumn/winter 2012 collection was inspired by screen divas Katharine Hepburn and Marlene Dietrich and the menswear looks they favored. “I was looking at pictures of them and that’s where I started, but I also added cleaner, more architectural lines.” Lingerie-inspired sheer skirts and tailored leather pants made appearances, as did multicolored fur coats in vibrant burgundies and deep greens. So what word causes Som's brain to jump to everyone's favorite perennial bachelor? Read on.

Microtrend: "Beer. It somehow makes me think of beer — maybe because of microbrews?"

Street Style: "Authentic."

Masculine: "Strong. George Clooney."

Feminine: "Strong…in a different way."

Double Denim: "Go for it."

Bloggers: "Mavericks."