As part of their $800 million makeover, JCPenney hired Ellen DeGeneres to be the spokesperson for their shiny, new, revamped brand. She seems like a perfectly lovely choice, too — she's pretty, funny, and appeals to mainstream Americans. However, conservative group One Million Moms, a division of the American Family Association, has denounced JCPenney's decision because they're offended by DeGeneres's homosexuality.
Here's part of their statement, which they posted on their website, OneMillionMoms.com:
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families ... DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales ... By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
That's right! All those loyal anti-gay folks deserve to shop for pillows in peace without being assaulted by pictures of Ellen DeGeneres smiling like a happy, normal person! JCPenney hasn't dignified One Million Moms's statement with a response, and nor should they feel the need to.
Most Viewed Stories
The Only Woman Mike Pence Is Allowed to Eat Alone With Is His Wife
Aubrey Plaza Is Currently Serving Up the Most Terrifying Performance on TV
Political Commentator Angela Rye Has Had It With Casual Racism
I Wore Melania’s Couture Dress and It Was Terrifying
Chris Evans Has Only Nice, Beautiful Things to Say About Jenny Slate
The Makeup Police Have Come to Arrest Alicia Keys
Michelle Kwan’s Husband Filed for Divorce
Jared Kushner Is ‘Exfoliating’ His Friends
Hollywood Has Embraced Dascha Polanco. Why Hasn’t the Fashion World?
Bobbi Brown on Why She Really Left Her Brand and Resisted Making a Contour Palette, and Her Next Moves
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.