Natasha Poly Signs With L’Oréal Paris

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Damn, look at 'em cheekbones! Photo: Imaxtree

Well, this was a long time coming. During the past ten years (which is like 100 years in modeling time) Natasha Poly has clomped down the world's best catwalks, appeared on the cover of French Vogue seven times, and served as the muse to Frida Giannini at Gucci. But the Russian model lacked one key gig: the holy grail booking of a cosmetics contract. Today, L’Oréal announced that Poly will be the brand's newest spokesmodel, joining the ranks of Doutzen Kroes, Liya Kebede, and Claudia Schiffer.