Shiseido Signs Jennifer Connelly; Estée Lauder Hires Cupcakes & Cashmere’s Emily Schuman

Katy Perry for ghd. Photo: David LaChapelle/ghd air/ghd air

MAKEUP

Shiseido signed Jennifer Connelly as their new global spokesperson, 30 years after the actress first worked for the makeup brand. Connelly says it's nice to "reconnect." [WWD]

Emily Schuman, the blogger behind Cupcakes and Cashmere, has signed on as Estée Lauder's new social media and digital guest editor. She'll be starting her new role on Monday; Lauder's brand president described her as an "ideal customer.” [WWD]

SKIN

Model Barbara Palvin joins L'Oréal as a new global ambassador. Her first campaign will be for the company's new "Rouge Caresse" lipstick. [Modelinia]

FRAGRANCE

• There's a very special ingredient in Roberto Cavalli's new fragrance. He included "five drops of [his] love" in the blend, because he really cares that much about his customers and fans. [Beauty Counter Blog]

GQ's scent critic believes Los Angeles is the best-smelling city in the world. Really? [NYP]

HAIR

• See Katy Perry dressed up as a mermaid as part of her new ad campaign for ghd Hair Straighteners. But wait, didn't Gaga do this already? [ONTD]

• Thandie Newton decided to let her hair grow curly again, saying “I didn’t want my daughters to judge their [own] beautiful curls.” [Styleite]

• For a forthcoming editorial in Elle magazine, Rihanna bleached her hair platinum blond. [Racked]

• Willow Smith shaved her head. Now what is she supposed to paint with? [JustJared]