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H&M Might Name Its New Stores ‘& Other Stories’

The Hennes & Mauritz AB (H&M) company logo hangs at a store in London, U.K., on Wednesday, June 23, 2010.

Sweden's Dagens Nyheter reports that a copyright protection application for the name and logo "& other stories" was sent to both the Swedish Patent and Registration Office and the international organization WIPO in Geneva last year. Are we sure it wasn't for "& other stores"? Either way, those kids sure love their ampersands.

Related: H&M Will, in Fact, Open a New Retail Chain

Photo: Bloomberg/2010 Bloomberg

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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