3/30/12 at 10:00 AM

H&M Might Name Its New Stores ‘& Other Stories’

By Hilary Moss

The Hennes & Mauritz AB (H&M) company logo hangs at a store in London, U.K., on Wednesday, June 23, 2010.

Sweden's Dagens Nyheter reports that a copyright protection application for the name and logo "& other stories" was sent to both the Swedish Patent and Registration Office and the international organization WIPO in Geneva last year. Are we sure it wasn't for "& other stores"? Either way, those kids sure love their ampersands.

H & M startar en ny kedja: & other stories [Dagens Nyheter]

Swedish retail giant H&M confirms new ‘secret’ line [The Local]