Skip to content, or skip to search.

H&M Will, in Fact, Open a New Retail Chain

After several short days of industry speculation, Hennes & Mauritz announced that it will open a new set of freestanding shops come 2013. 

Karl-Johan Persson, H&M's chief executive officer, told WWD, “Like COS, which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group ... We have great faith in this new brand and we see considerable potential for further initiatives." Conveniently left unmentioned: the new brand's price point, previously rumored to be in the luxury realm. So, what should Persson name the baby? H&M Luxe? Or perhaps something flashier, like Masstige Markup?

Photo: Joe Kohen/2010 Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue