Isabel Marant Will Never Make Perfume, Okay?

Isabel Marant. Photo: Marc Susset-Lacroix/Getty Images

Isabel Marant will open six new boutiques this year, but she's got standards when it comes to expanding. "I’ve been asked 50,000 times to produce a scent, but I don’t like perfume," she says. "I have an issue with brands pursuing growth through the development of loads of ancillary products."