Marni for H&M goes on sale today, attracting lots of crazy shoppers who lined up around the block starting as as early as 8 a.m. yesterday (okay, that weird 8 a.m. person was by herself for the majority of her waiting period, but still — she was there). Members of the press were invited to a preview shopping event last night, and picked the racks clean within half an hour (aside from one lonely size 12 swimsuit). But don't worry: Everything was restocked in time for this morning's public launch, which began at 9 a.m. As usual, H&M employed the civilized tactic of handing out wristbands printed with specific admittance times, enabling folks in line to leave and get coffee, or go to work, or do whatever they normally do in the mornings when they're not waiting in line to shop, and then come back during their appointed time slot. According to Racked, the wait time at H&M's Fifth Avenue flagship store is currently over two hours long, a lot of size fours are already gone, and shoppers are walking out with huge bagfuls of clothing. So in other words, it's no Versace, but there's still plenty of fuss.
Most Viewed Stories
This ‘Seth Cohen As a Dad’ Story Is Gonna Wreck Your Whole Day
Speaking Out Against Anna Wintour Is the Last Act of Celebrity Bravery
The Exact Moment Amal Clooney Realized She Settled
This Is the Most Insane Real Housewives Divorce of All Time
Serena Williams Does Not Deign to Wrestle With Sweat-Soaked Sports Bras
All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up
Justin Bieber’s Ex-Girlfriend Just Wants to Be ‘Relatable’
A Miserable Gallery of Ben Affleck Smoking Through the Pain of Existence
JLo Is Only Human, Posts Meaningful Post-Breakup Graffiti on Instagram
It’s Time to Stop Writing ‘I Hope You’re Well’ in Emails
From Our Partners
The Zoe Report
powered by PubExchange
The Cut’s Latest Shopping FeaturesHow to Wear a Pink Suit
That millennial-friendly color strikes again.Cheap Thrill: A Frilled Tomato-Red Jumpsuit
Saucy.The Best Desk Décor: From Belgian Stationery to Japanese Scissors
If this time of year makes you long for those back-to-school trips to Staples, remember: You don’t have to be a student to buy school supplies.14 Things on Sale You’ll Actually Want to Buy: From a Backpack to a Bralette
This week, we dug through the darkest, deepest depths of the internet and found a back-to-school-worthy backpack and a $30 mint-green lamp.Treat Yourself: This Ring Will Make You Feel Like a Boss
A defense against impostor syndrome.Back-to-School Shopping Guide: The College Years
From fuzzy pillows to flatware.The 11 Best Pieces to Buy at Avenue 32’s Sale
Deep discounts, up to 80 percent off.Could These Be the Best Workout Leggings?
Meet the high-waisted version of ADAY's perpetually sold-out Throw and Roll leggings.The Perfect Summer Blanket Is Here
Never wake up in another night sweat again.Cheap Thrill: a Summer Dress You’ll Want to Wear Every Day
For work and weekend.
Marigold and acid-green actually go together really well.Treat Yourself: A Decked-Out Silver Clutch
Grunge and glam had a baby together, and it's this clutch.Drake’s Is Now Collaborating With J.Crew
The British menswear brand, not the rapper.13 Basics on Sale, From a T-Shirt to a Tea Kettle
Here, some simple things on super-sale.What Are the Best Pet Cleaners?
Here are the three best-selling canine-related cleaners on Amazon.Here’s Another Way to Get That Vetements Look
Champion's Reverse Weave collection is now sold on SSENSE.The Best Apartment Accents on Etsy Under $200
A lot of pop, for not a lot of cash.10 Bodysuits to Tuck Into Pretty Much Everything
Wear them with mom jeans, high-waisted skirts, work pants ...This Refreshing Rosewater Face Mist Keeps Me Going in the Summer
The story of me and my rosewater began when I received one by Aesop as a gift and was turned on to the refreshing potential of face mists.How to Make Your Work Clothes Less Boring
Take some liberties with this cool Tory Burch skirt.