Nike and Reebok Are Fighting Over Tim Tebow

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Quarterback Tim Tebow addresses the media as he is introduced as a New York Jet at the Atlantic Health Jets Training Center on March 26, 2012 in Florham Park, New Jersey.
Tim Tebow. Photo: Mike Stobe/Getty Images

Today, Nike won a court order that bans Reebok from selling any apparel bearing Tim Tebow's name, since Nike holds the licensing rights to Tebow's soul products. Reebok must now recall all their Tebow merchandise, though the court rejected Nike's demand that Reebok destroy it. There will be a hearing on April 4 to discuss whether the ban should be extended.