Skip to content, or skip to search.

Nike Is Sorry Its Only Frame of Reference is Alcohol, Not World History

The shoes in question.

Nike has said it's sorry after dubbing a pair of its SB Dunk Low sneakers the "Black and Tans," just in time for St. Patrick's Day. The advertisements for the kicks read: "Tis the season for Irish beer and why not celebrate with Nike. The Black and Tan sneaker takes inspiration for the fine balancing act of a Stout (Guinness) on top a Pale Ale (Harp) in a pint glass." Little did Nike know that the Black and Tans were soldiers brought into Ireland after World War One, who became synonymous with brutality. Whoopsies! A spokesman for the brand released the following statement: "This month Nike is scheduled to release a version of the Nike SB Dunk Low that has been unofficially named by some using a phrase that can be viewed as inappropriate and insensitive. We apologize. No offense was intended." What you should have said, buddy, along with the above, was: "Drinks are on us."

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue