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People Are Afraid, Very Afraid, of the Dollar Sign

Eek!

A recent study conducted by Cornell University found that consumers were less likely to purchase items listed with "$" because its symbolism triggers the "pain of paying" reflex. Seeing just the number on a price tag leaves you (apparently) blissfully unaware until the point of purchase — when you're too ashamed to squawk at the cost.

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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