See Charlotte Casiraghi’s First Gucci Campaign

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Photo: Peter Lindbergh/Gucci

Less than a week after being named Gucci's new face, Charlotte Casiraghi's first ad for the brand's "Forever Now" series, shot by Peter Lindbergh in a stable, dropped this morning. Gucci's creative director Frida Giannini said, “Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses ... I am delighted to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly” — an elegance that we can all enjoy for a total of two years and four full campaigns.