To promote an upcoming symposium on fashion law and intellectual property, the University of Pennsylvania Law School designed some eye-catching posters riffing on Louis Vuitton's iconic logo pattern. Instead of the brand's initials and Wingdings flowers, they subbed in registered trademark and copyright signs, a nod to Vuitton's unyielding dedication to trademark enforcement. Well, nod all you want, co-eds — a lawyer for the fashion house slapped them with a cease-and-desist order, telling them to stop all use of the artwork in question.
The lawyer writes:
"This egregious action is not only a serious willful infringement and knowingly dilutes the LV Trademarks, but also may mislead others into thinking this type of unlawful activity is somehow 'legal' or constitutes 'fair use' because the Penn Intellectual Property Group is sponsoring a seminar on fashion law and 'must be experts'... I would have thought the Penn Intellectual Property Group, and its faculty advisors, would understand the basics of intellectual property law."
As it happens, the property group and faculty do understand the laws. The university's general counsel explained that while trademark regulations stand, so do laws establishing parody and satire — particularly in instances where the parodic work is for educational or noncommercial purposes. He concluded his arguments in that wonderfully snarky way lawyers often do (at least on TV), with an invitation for Vuitton's camp to attend the seminars and learn more about the issues at hand. We hope they bring their thinking caps — monogrammed, of course.
Most Viewed Stories
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
The Fashion Executive Who Doesn’t Wear Underwear on Dates
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
The Will & Grace Reunion Was Intensely Documented for Social Media
The 6 Best Denim Shops on Etsy
Amy Schumer Went All Out for the Kiss Cam at a Mets Game
Everything We Know About Brad Pitt’s Plane Incident
The Pippa Middleton Look Book
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.