Alice Temperley: ‘Save Our Scrumpy’

Designer Alice Temperley attends the Moet & Chandon at Temperley Spring 2008 after party during Mercedes Benz Fashion Week Spring 2008 on September 8, 2008 in New York City. Photo: Andrew H. Walker/Getty Images

The designer is speaking out against the British government's proposed cider-pricing law, which would double the cost of the good stuff. Temperley grew up on a cider farm in Somerset, today still owned and run by her family. "Save Our Scrumpy" supporters have started an online petition, and if 100,000 people sign, the matter will be addressed in parliament — and likely cheers-ed with a round afterward.