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Bethenny Frankel Shoots ‘Real People’ for Her Shapewear Ads; David Beckham Scores an Elle U.K. Cover

David Beckham will cover Elle U.K.'s July 2012 Olympic issue as the first male to appear on the magazine by himself. [Elle UK]

• Bethenny Frankel taps real women — i.e., her makeup artists and assistants — to model in her shapewear campaign. [People StyleWatch]

Zooey Deschanel covers Marie Claire. [NYDN]

Olivia Palermo has big branding plans in mind. She's registered her name as a trademark in the following categories: pet clothing, dog collars, dog leashes, animal carriers, toiletry cases, purses, wallets, handbags, luggage, luggage tags, flight bags, wheeled bags, traveling bags, overnight bags, shoe bags, and jewelry organizers. [Fashionista]

YouTube paid Hearst $10 million for the publisher's new channel called "Hello Style," which is set to launch April 15 and will feature television content from Cosmopolitan, Marie Claire, and Harper’s Bazaar. [AdWeek]

Tallulah Willis admits to "shopping" from her mom's closet. [StyleLikeU]

Gia Coppola shot a short film showcasing Diane Von Furstenburg's new Current/Elliot collection. [Fashionologie]

Tavi Gevinson on taking on more singing, acting, and modeling roles recently: "When it comes to these kinds of projects I just take it as it comes and see what shows up in my inbox and think about what would be fun and interesting. I judge them individually and try not to think about what, collectively, it means for my 'image' or whatever. I like acting and singing and don’t really mind modeling and, in the right contexts, would probably like to do more in the future." [Fashionista]

A new British magazine called Slink caters to women size fourteen and up — models below a size ten aren't featured in its editorials. [Daily Mail UK]

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Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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