H&M Confirms Its New High-end Stores’ Name

NEW YORK - OCTOBER 23: TEEN VOGUE'S Fashion University students attends TEEN VOGUE'S Fashion University H&M Shopping Party at H&M Boutique on October 23, 2010 in New York City. (Photo by Joe Kohen/Getty Images for TEEN VOGUE) Photo: Joe Kohen/2010 Getty Images

Press officer Håcan Andersson confirmed that the company's new venture — coming next year — will be a chain of stores under the name "& other stories." Andersson said the name alone "is all the available information we have as of today." So these "other stories" are going to be drawn-out ones.