Opening Ceremony to Set Up Shop in London Ahead of Olympic Opening Ceremony


It's, like, fate. Formal announcement pending, the chain will put in a pop-up store at 31-32 King Street in Covent Garden in July before moving into a bigger, permanent space at 35 King Street this fall. It'll stock a set of special items, designed by Proenza Schouler, Chloë Sevigny, Pamela Love, and more, to commemorate the Games.