Rachel Zoe Has a New Project

NEW YORK, NY - FEBRUARY 14: Stylist Rachel Zoe attends the Rodarte fall 2012 fashion show during Mercedes-Benz Fashion Week on February 14, 2012 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images) Photo: Rabbani and Solimene Photography/2012 Getty Images

She's signed on as a founding investor of 23rd.com, a new, members-only shopping website that lets users make a "Perfect Shop" and follow the labels, stores, and kinds of products they like, WWD reports.