Today’s Superdry Opening Was, in Fact, Quite Wet

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Oh, the irony. Photo: Courtesy of Superdry USA

British retailer Superdry opened its new Times Square flagship this morning, and some hardy souls (apparently tempted by the free leather jackets awarded to the first 100 shoppers) spent the night in line, according to a store rep. Here's a photo of those poor folks attempting to stay, um, at least a little bit dry as they waited outside the store in the rain this morning.