Dress Barn Considering New Name, As It Is Not a Barn Full of Dresses

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Pedestrians pass by a Dress Barn store in New York, U.S. on Wednesday, Sept. 19, 2007. Dress Barn Inc., the women's clothing retailer with 1,428 stores, rose as much as 8.3 percent in U.S. trading after reporting fourth-quarter profit that exceeded analysts' estimates. Photographer: Stephen Hilger/Bloomberg News Photo: Stephen Hilger/Bloomberg News

The chain might be re-branded Roz & Alli, after a new label it started carrying last spring. In any case, WWD writes, "There's ... realization within the ranks that the Dress Barn name doesn't exactly evoke the most flattering fashion image." You don't neigh say.