Always attentive to celebrities' need to diversify their body of work, Philipp Plein — the very same designer who put Lindsay Lohan in his spring 2012 campaign — got Gossip Girl's Ed Westwick to open and close his show in Milan over the weekend. Westwick will also star in Plein's fall 2013 menswear ads. As Chuck Bass himself once worded so succinctly, "He looks like Matthew McConaughey between movies."