J.C. Penney’s Two Dads Expected Some of the Backlash

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Photo: JC Penny

"We didn't expect it to go unnoticed at all, but we certainly didn't expect the newspapers in London, and all over the world to be calling, and e-mailing, and writing about" their Father's Day ad for the brand, Cooper Smith told WFAA-TV. So, how did the advertisement come to be, anyway? "A friend of ours who helps with casting for J.C. Penney knew that they were doing real family situations and he pulled a photo of us off of Facebook and submitted it." The gays: They use Facebook just like us!