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J.C. Penney’s Two Dads Expected Some of the Backlash

"We didn't expect it to go unnoticed at all, but we certainly didn't expect the newspapers in London, and all over the world to be calling, and e-mailing, and writing about" their Father's Day ad for the brand, Cooper Smith told WFAA-TV. So, how did the advertisement come to be, anyway? "A friend of ours who helps with casting for J.C. Penney knew that they were doing real family situations and he pulled a photo of us off of Facebook and submitted it." The gays: They use Facebook just like us!

Photo: JC Penny

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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