Lana Del Rey Is Reportedly the New Face of H&M

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Lana Del Rey with her Mulberry bag. Photo: Mulberry

Despite what the music world may think of Lana Del Rey, she's been heartily embraced by the fashion industry. Mulberry made her the star of their splashy dinner party during London Fashion Week in February, bestowing her with a namesake bag (which has since become a best seller) and enduring her live performance. Christopher Kane played her song "Video Games" on repeat during his fall 2012 fashion show. In the past year, she has appeared on the covers of British Vogue, T, and French Glamour, and been featured in editorials in V, i-D, and Vogue Japan, among others. This leaves just one feather missing from her cap: an ad campaign. But H&M may fill this void soon, according to the Post.

A source said, “She’s shooting an H&M campaign in New York.” 

That's not much to go on, but! Neither Del Rey's nor H&M's camps have denied it.