New Fall 2012 Ads: Kate Moss for Salvatore Ferragamo, Joan Smalls for Fendi, and More

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Photo: Mikael Jansson/Salvatore Ferragamo/Salvatore Ferragamo

Karl Lagerfeld decided back in February that Joan Smalls would star in his ads for Fendi, telling WWD, "I said to myself backstage during the show: It's her and her alone ... She had this incredible golden, glowing skin that made her look like some Etruscan beauty." He shot the ad in Chianti, 40 miles outside of Florence. Meanwhile, Kate Moss, Karmen Pedaru, and Sean O'Pry front Salvatore Ferragamo's fall campaign, photographed by Mikael Jansson in Berlin's Russian embassy. Plus, see Arizona Muse for Isabel Marant, Kati Nescher for Nina Ricci, and a host of models for Tommy Hilfiger, in our updated fall 2012 campaign slideshow.