"When you do a runway show you have to amp things up in a way so that they read from a great distance — so that they are designed for photography rather than for a consumer ... And what I wanted to do was create clothes for real people," he told Grazia's Paula Reed. (Real people like Beyoncé and Julianne Moore, of course.) "I think that's one reason why so many people in the world have switched off of fashion. They look at it as a spectator sport. They wanna see what everyone is wearing and how it looks, but then they put on their t-shirt and their jeans."
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