Alphabet City Classic Anna Boutique Moves on Up

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Photo: Melissa Hom

After eighteen years in its East 3rd Street Alphabet City location, designer Kathy Kemp's Anna boutique has a new home on East 11th Street. From the get-go, Kemp says, it was important to her that the store feel like part of the neighborhood, like a bodega that serves the community. And, much like a small grocery store, the stock is updated every week — not with clothes that follow new trends, but with feminine, wearable pieces that transcend season (everything is also produced locally). 

With its white-washed walls, the new location has a minimalist vibe and is meant to feel like the former Anna space, but less chaotic. "[Anna] started in that nineties grunge time — it was more rock and roll-y — which I still love and is still a big inspiration to me, but it was time to pare down and simplify," says Kemp. Hanging on the racks are staple items from the designer that have gained a following over the years: specifically, a leather wrap skirt ($375) and a striped knit top ($60). Click ahead to see the new store and some of our favorite finds.

Anna, 330 E. 11th St., nr. First Ave.