Now slated to star in television and print ads for I.N.C. International Concepts come September, Mrs. Matthew McConaughey won over the department store with a house visit. She explained to WWD, "When Macy’s approached me about this, I told them we need more than a meeting in New York. I had the team to my home in Austin, cooked some food and had some wine. They've got to really like me — it's a big partnership." Then, Matthew took off his shirt and Camila signed the contract.