Lord & Taylor Is Project Runway’s New Retail Sponsor

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Window displays featured on an episode of "Celebrity Apprentice" are displayed at Lord & Taylor on March 5, 2012 in New York City. Photo: Astrid Stawiarz/Getty Images/Getty Images

According to WWD, the department store plans to stock the accessories wall for the show's tenth season, advertise Project Runway online and in its windows, and host the contestants for Fashion's Night Out. Plus, Lord & Taylor will hold a fashion challenge at its Fifth Avenue flagship, with the winner of it receiving the opportunity to sell his or her collection there.