campaign trail

New Fall 2012 Ads: Anais Pouliot for Sonia Rykiel, Meghan Collison for Moncler, and More

Photo: Cedric Buchet/Sonia Rykiel

Anais Pouliot and Caroline Brasch Nielsen hit the town for Sonia Rykiel’s new campaign, shot by Cedric Buchet. Moncler tapped Meghan Collison for its Gamme Rouge advertisements, which show the model bundled up to brave the snow drifting into her apartment — she should look into getting that fixed. Finally, Hong Kong department store Lane Crawford debuted its fall ads, featuring action shots of Ming Xi, Xiao Wen Ju, and Wang Xiao. See all of these images, plus Natalia Vodianova for Stella McCartneyCandice Swanepoel for Brian Atwood, and more, in our comprehensive slideshow.

New Fall 2012 Ads: Anais Pouliot for Rykiel