The New McQ and Alexander Wang Ads Look Quite Similar

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Kati Nescher for Alexander Wang (left) and Aymeline Valade for McQ (right), both by David Sims. Photo: David Sims for Alexander Wang, David Sims for McQ

David Sims shot the fall ad campaigns for both Alexander Wang and McQ by Alexander McQueen, which were released today via WWD and press release respectively. Sims is known for his gray backgrounds and somber black-and-white images, but don't these ads look particularly alike, with the mussy damp bangs, head-on stance, and so forth? Which isn't to say anyone copied anyone else, of course. Perhaps standing solemnly in your fitted wool coat with your hands by your sides and your hair all crazylike will just be a big trend this fall.