Daniella Vitale Becomes Barneys New York’s Chief Operating Officer

Daniella Vitale of Barneys arrives at Barneys New York Celebrates Carine Roitfeld at The Westway on September 10, 2011 in New York City. Photo: Andrew H. Walker/Getty Images

She was chief merchant and executive vice-president of women's merchandising and Barneys.com since December 2010, and the company created Vitale's new title specifically for her. It's certainly not as clunky.