Daniella Vitale Becomes Barneys New York’s Chief Operating Officer

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Daniella Vitale of Barneys arrives at Barneys New York Celebrates Carine Roitfeld at The Westway on September 10, 2011 in New York City. Photo: Andrew H. Walker/Getty Images/Getty Images

She was chief merchant and executive vice-president of women's merchandising and Barneys.com since December 2010, and the company created Vitale's new title specifically for her. It's certainly not as clunky.