H&M Taps Joel Kinnaman for Its Fall 2012 Menswear Ads

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Actor Joel Kinnaman attends The Cinema Society & Fox Searchlight With Groundswell Productions Screening Of "Lola Versus" at SVA Theater on June 5, 2012 in New York City.
Actor Joel Kinnaman attends The Cinema Society & Fox Searchlight With Groundswell Productions Screening Of "Lola Versus" at SVA Theater on June 5, 2012 in New York City. Photo: Stephen Lovekin/Getty Images

H&M confirmed today that actor Joel Kinnaman will be the moody man to Lana Del Rey's just-as-moody woman in their fall campaigns. Kinnaman, star of AMC's The Killing and the forthcoming Robocop remake, will feature in print and TV ads for the clothing company, shot by Jonas Åkerlund. No word on whether he and Lana will get together for a shoot — probably best that they don't; the combined insouciance might prove overwhelming.