People Now Getting Money for Believing That New Balance’s Toning Shoes Actually Worked


About ten days ago, a Massachusetts judge ordered the sneaker brand to pay $2.3 million to settle a false advertising suit filed by three women last year. From the original complaint, obtained by HuffPo: "Wearing the Toning Shoes provides no additional activation to the gluteus, hamstring or calf muscles, and does not burn any additional calories ... Moreover, scientists are concerned that wearing the Toning Shoes may lead to injury, a fact which New Balance deceptively omits from its advertising." Plaintiffs Kimberly Carey, Shannon Dilbeck, and Victoria Molinarolo could receive as much as $5,000 each, and anyone who participates in the class action can receive a $100 refund for purchasing the Rock&Tone, TrueBalance, Aravon Ria, Aravon Riley, or Aravon Quinn styles. A very helpful website (called outlines customers' next steps (yuk!) in its "What Are My Options?" section, including, "SUBMIT A CLAIM FORM," "EXCLUDE YOURSELF," "OBJECT TO THE SETTLEMENT," or "GO TO A HEARING." Or you can "DO NOTHING." It's just like when you wear your Rock&Tones.