Skip to content, or skip to search.

Michael Phelps Gets to Keep His Olympic Medals and His Louis Vuitton Campaign That No One Was Supposed to Know About

LONDON, ENGLAND - AUGUST 07: Michael Phelps attends 'Spotlight On Swimming' presented by Omega House on August 7, 2012 in London, England. (Photo by Mike Marsland/WireImage)

According to the Associated Press, Phelps's agent Peter Carlisle claims that the swimmer isn't in violation of the International Olympic Committee's Rule 40, which "prohibits athletes from promoting non-official sponsors during a nearly monthlong period around the games" and, if broken, could result in said athlete being stripped of his or her medals. The promotion in question: leaked photos from Phelps's apparent Louis Vuitton campaign, one of which shows him taking a bath with a monogrammed bag nearby (our favorite pastime!); however, because Phelps didn't authorize the distribution of the ads, he's in the clear. Anyway, the fashion house said the bathtub picture was "NOT an LV image," but Carlisle didn't hesitate to admit that it was. In fact, he told the AP, "In many ways, this is one of the greatest illustrations of how Michael has transcended swimming, and arguably even sports ... Only global icons are even included in that campaign." Like Bono.

Photo: Mike Marsland/2012 Mike Marsland

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


Critics’ Pick
Show More
% Agree

Sponsored Message

More Celebrity Lookbooks


    Sponsored Message Continue