Rihanna’s Styled to Rock Starts Tomorrow in England

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Rihanna performs at Barclaycard Wireless Festival at Hyde Park on July 8, 2012 in London, England.
Rihanna performs at Barclaycard Wireless Festival at Hyde Park on July 8, 2012 in London, England. Photo: Danny Martindale/Getty Images

British cable channel Sky Living airs the premiere of the singer's Styled to Rock fashion competition/reality TV show tomorrow night. Rihanna signed on as executive producer of the show earlier this year, so she's only on-screen every now and then to offer insightful advice. Designer Henry Holland and former Girls Aloud (that's a great British girl band, for folks not in the know) member Nicola Roberts picked up the full-time hosting and judging reins, alongside one of Rihanna's stylists. Each episode will also feature a challenge for the contestants tailored to a British celebrity.

Rihanna told British Vogue, "We're hoping to find the next superstar designer to dress superstars — someone like Vivienne Westwood or Alexander McQueen." A look at the success of other fashion reality-television competition winners might suggest otherwise. The show's winner (whomever it may be) did design this fun concert look for Rihanna — worn for her performance at a music festival in London earlier this summer — so, if you're one of those detective-types, you can follow every week and take guesses as to whose aesthetic matches the outfit's clashing animal prints.

Full disclosure: One of the contestants is a friend of mine — but despite my badgering, she's yet to tell me anything.