No Trends Is the New Trend; H&M to Open Its Largest Store in the World

The debut issue of Allure Russia. Photo: Allure Russia

• The Times wonders if fashion trends are passé. [NYT]

• H&M just signed a lease to open its largest store in the world, on Fifth Avenue in Manhattan. [WWD]

• There is now an Allure Russia. [WWD]

Chanel released a video by Sølve Sundsbø for the brand's new Rouge Allure lipsticks, and there's been some confusion about what the model is saying. [Fashionista, Jezebel]

Phil Oh of Streetpeeper, Susie Lau of Style Bubble, and Denni Elias of Chic Muse are Helmut Lang's first guest bloggers. [WWD]

• Toyota cast androgynous model Stav Strashko in its latest ad. [HuffPo]

Oscar de la Renta is reviving its home line with an island-themed collection to hit stores this January. [WWD

Rachel Zoe talks about getting her first Birkin from "Rodgey" in Laura Brown's latest video. [Styleite

• Lana Del Rey is the new face of Jaguar. [Grazia]