Latex, Naked Men, and Oily Massages: It Could Only Be Lady Gaga’s New Fame Commercial

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Though it's already on sale at a special pop-up in Japan, Lady Gaga's new Fame fragrance debuts in U.S. stores next Wednesday. To promote its launch, Gaga and Steven Klein got together and produced a crazy little sci-fi commercial — or, as they call it, a "trailer." (Or it could just be a series of outtakes from music-video concepts that never quite came to pass.) If you're wondering how, or why, a fragrance can warrant a trailer, maybe there's a director's-cut version to come.