Barneys Takes the J.C. Penney Route

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Photo: Courtesy of Barneys

Clearly pulling a page from Penney's Mother's Day catalogue, Barneys New York cast Arizona Muse and Magda Laguinge in its new women's campaign photographed by Paolo Roversi, "with the innuendo that they're lovers," WWD reports. Creative director Dennis Freedman explained, "It's not hitting you over the head, but they're two women," standing in close proximity to each other, wearing designer clothing. Definitely lesbians! Lest you think the retailer is playing up fall trends, the paper reminds us, "Barneys has been a big supporter of the Human Rights Campaign (HRC) in support of its Americans for Marriage Equality Program, via its Perfect Pairs shoe campaign and last holiday season's Gaga's Workshop, sales from which benefited the Born This Way Foundation." So, they were ahead of the trend. How trendy.