Hedi Slimane’s First Ad for Saint Laurent Paris Features No Clothing

Photo: Saint Laurent

Still hiding his inaugural collections from Letter Y Enthusiasts, Slimane shot Christopher Owens (formerly of the band Girls) as part of a two-page spread breaking in Vogue Hommes Japan today. According to WWD, "A YSL spokeswoman described the campaign as 'institutional,' to convey an atmosphere," noting there are fourteen more images to come, and that, "[f]uture campaigns are to feature Saint Laurent fashions." In the meantime, Owens certainly has some nice tattoos. And the cushion ... well, that's always looked comfortable.