Maybelline Signs Freja Beha Erichsen

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Photo: Maybelline

The Danish model will front Maybelline's print and TV ads this coming fall/winter. Damien Bertrand, the beauty company's global brand president, describes Beha Erichsen as "an incredibly beautiful and confident woman" who "truly captures the catwalk-to-sidewalk spirit of Maybelline." Maybe she's born with it? That's an easy one.