During last month’s New York Fashion Week, it was refreshing to see the show-going set come out to play in decidedly dressed-down looks. Novelty sweatshirts, equal parts kitsch and high style, were suddenly everywhere. With their retro graphics and campy slogans, they are spectacularly on trend and certain to prompt a few intrigued looks. Click through the slideshow for more in-your-face sweats and street-style shots of the look found in New York. And remember, the trick to wearing them is to not take any of it (FREAK! TOTES AMAZE!) too seriously.
Street interviews by Amelia Diamond and Rebecca Ramsey.